If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Websites For Sale My wife and I recently bought a house.It's currently being... Read More One of the most important aspects of a website today... Read More Get a Good Start for Sales SuccessThe headline to a... Read More You've identified the benefits you offer your customers, but how... Read More Think for a moment some day and consider the kind... Read More We all know words are powerful. Whether written or spoken,... Read More Overlooking simple steps such as proofreading and grammar can affect... Read More Hi everyone,Been ruminating on this one for a little while... Read More IntroductionA pencil. Yes, a pencil. In my opinion, every great... Read More For the e-book, Advice from Successful Freelancers: How They Built... Read More Nothing irritates me more than being told that there are... Read More Do you ever have brilliant ideas for articles, books or... Read More Web copy that's intended to sell or generate leads needs... Read More As websites and electronic commerce are becoming more and more... Read More One of the best marketing tools available to your internet... Read More Professional copywriters are well-familiar with what's commonly referred to as... Read More Copywriting ChecklistOkay, you know you have your product (or service)... Read More A few weeks ago I wrote some copy for a... Read More If your ad is not generating a lot of sales,... Read More Ask any copywriter what the first commandment of copywriting is... Read More I know, I know. Times are tough. You have to... Read More Would you like to get more sales from your online... Read More Many of us have been asked to write an article... Read More Most of the sales pieces people ask me to rewrite... Read More Find a passage of poorly written copy, and chances are... Read More
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Even for those with the skills needed, finding copy editing... Read More
Most people can write. Some can even write well. But... Read More
Lets start with copyright infringement.It is easily explained as copying... Read More
All the world's a story. Video games have storylines; newspapers... Read More
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Much of today's accepted copywriting wisdom comes from old books... Read More
Back in the late nineties, the phrase 'Content is King'... Read More
Many people feel they have a story to tell or... Read More
Only about 20% of your copy is going to get... Read More
About 50 years ago, movie serials kept theater crowds coming... Read More
Find a passage of poorly written copy, and chances are... Read More
As a professional contractor who wears many hats, you owe... Read More
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If you're considering hiring copywriting help for your next brochure,... Read More
Ask any copywriter what the first commandment of copywriting is... Read More
Advertising is key! Unfortunately most people waste their money on... Read More
One of the keys to writing good marketing copy is... Read More
Yes indeed, that's all you've got, 30 seconds to make... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
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