If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's... Read More
Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and... Read More
I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common... Read More
Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant... Read More
Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture.... Read More
Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when... Read More
Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of... Read More
When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs,... Read More
Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best... Read More
As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are... Read More
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Websites For Sale This week we're going to reinforce the training that Recruits... Read More When one is in a creative state, rarely can one... Read More Whether you're an executive or a small business owner, chances... Read More Writing for the search engines is much different than writing... Read More It's true, we were all taught in school to express... Read More Sometimes it's a struggle to figure out what's the best... Read More How can you gain credibility and exposure for you and... Read More Most people can write. Some can even write well. But... Read More Knowing how to write, and write well, is a skill... Read More 1. Isolation technique It doesn't matter how good your... Read More In order to get ahead in your copy writing business,... Read More When you're writing or evaluating copy for a B to... Read More Tech-writing is a tricky business. It's not a very high... Read More Grab 'em and don't lose 'em. Every marketer knows that... Read More It's a common approach to writing copy. You begin by... Read More A few weeks ago I wrote some copy for a... Read More Doing the copywriting for your own website without the proper... Read More Site visitors generally stay with you for as long as... Read More You've probably seen web sites with testimonials - they can... Read More If you are interested in creating information products, you will... Read More So many copywriters think that it's enough to be a... Read More Listen, consider this scenario.You have a deadline to honour. Time... Read More On the Internet programmers and designers rule, not the writer.... Read More Your prospect has emotions? and you MUST touch these emotions... Read More Writing copy has sometimes been compared to an "art." While... Read More
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Fill Your Readers with Confidence
Should You Use Testimonials When You Create A Web Site?
Working With a Freelance Editor
Be That Copywriter Everyone Wants to Work With
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10 Tips for Writing Effective Web Copy
Touching the Prospect?s Emotions in Your Sales Letter
Do You Make These 5 Mistakes When Writing Sales Copy?
Now that you've decided to hire a copywriter, how do... Read More
Whether you're selling a product or service, the 10 tips... Read More
Most of us spend our days persuading others to buy... Read More
Many of us have been asked to write an article... Read More
Are you a freelance copywriter working from home? If so,... Read More
Listen, consider this scenario.You have a deadline to honour. Time... Read More
Want to know the secret of creating MEMORABLE promotional copy?... Read More
No doubt, the headline is the most important part of... Read More
In the competitive marketplace of the new millennium, the demand... Read More
Have you heard of Brian Keith Voiles? Probably not, but... Read More
Think about how much you read about and spend on... Read More
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Your prospect has emotions? and you MUST touch these emotions... Read More
Everyday when I read promotional emails and advertisements, or listen... Read More
People tend to read your ads and sales letters in... Read More
For the e-book, Advice from Successful Freelancers: How They Built... Read More
l. Introduce yourself to the editor of your local newspaper.... Read More
Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper,... Read More
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Content is king. Without content your website is an empty... Read More
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Just because you're running a small business doesn't mean you... Read More
Freelancing is a competitive business, especially in today's fast-paced, e-focused... Read More
Many people feel uncertain when dealing with copywriters. Like any... Read More
When making a purchasing decision, people have their "rip off... Read More
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