What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process.... Read More
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with... Read More
Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can.When you have been writing copy as... Read More
Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound.... Read More
One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.Because the key word here is... Read More
Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the... Read More
Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say... Read More
Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however,... Read More
It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common... Read More
1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and respected customers who have... Read More
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Websites For Sale If you have done your homework then you are ready... Read More Web marketers: have you figured out that article marketing is... Read More What ever happened to good old fashion, fundamental copywriting? Has... Read More I imagine you are the type of person who really... Read More My name is Ann and I'm a grammar geek. There,... Read More We all know that words have the power to persuade,... Read More Subhead..How to bundle for valuable results without devaluing your productI... Read More 1. Use a hand written letter on your ad copy... Read More One of my most powerful marketing weapons costs me less... Read More Freelance writers are a strange group of people when it... Read More Think for a moment some day and consider the kind... Read More Your initial freelance writing assignments are the best way to... Read More Ripped content: well the term itself is self explanatory. Content... Read More So You Want To be A Copywriter?Wannabe copywriters often check... Read More We all know words are powerful. Whether written or spoken,... Read More Even for those with the skills needed, finding copy editing... Read More Only about 20% of your copy is going to get... Read More Are you a freelance copywriter working from home? If so,... Read More Once a upon a recent time in a galaxy not... Read More In a previous article I talked about a few similarities... Read More A passionate debate is currently raging in the Copywriters Forum... Read More Have you seen those copywriting gurus, working it on the... Read More Many professional freelancers will go their entire career without ever... Read More I want to tell you how I go about writing... Read More Just as great fiction is an art, so is great... Read More
Cheap Domain Names
Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content
How Your $2-an-Article Ghostwriter is Like a Cheap Pair of Pants
The Lost Art Of Fundamental Copywriting
Sell Anything To Anyone On The Internet With Hypnotic Writing
Copywriting 101: Exclamation Point, Friend or Foe?
Top 10 Ways For Copywriters To Overcome Writers Block
Buy My Book for $27 and Ill Give You Bonuses Worth a Gazillion Dollars!
10 Eye Popping, Jaw Dropping Ad Copy Secrets
Give Me $1 And Ill Have A Powerful Marketing Weapon
Freelance Writers: Double Your Income
How to Write Adverts that Forces People to Respond
How To Take Your Freelance Writing Chances
Is Your Content Provider Selling You Ripped Content?
Making a Living as a Copywriter; Freelancing Versus Agency
Magic Words That Sell and What Words to Avoid
How You Can Find Freelance Copy Editing Jobs
Five Sections of Your Copy Guaranteed To Get Read
Advice for Copywriters: How to Win the Freelance Bidding War
Beyond Once Upon a Time: Fairy Tales arent the Only Thing Needing Catchy Openings
3 Ways to Increase Conversion Rates
Are Long Copy Salesletters Scams?
The Secret to Web Copywriting Gurudom
Writing For Sex Markets
How To Write Powerful Headlines
Its Time To Start That Swipe File
In order to maximize your sales efforts and fully seize... Read More
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