I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Websites For Sale Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More Boomers are a prime and growing target audience. Does your... Read More Guerrilla Marketing is using time, energy and imagination to market... Read More Before we begin, I want you to think about how... Read More One commonly overlooked method of advertising offline is flyers. Flyers... Read More I recently drove by a business that had a sign... Read More December marked the 40th anniversary of the original broadcast of... Read More I went to a networking event the other day where... Read More The single biggest, non-renewable asset you have is your time.... Read More Businesses and other organizations use focus groups to research consumer... Read More Whether you're a former retail store owner known for your... Read More We all know the saying, "Failing to plan (prepare) is... Read More How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More I met a lady who said she received a notice... Read More What is the single biggest fear of teenagers, business owners... Read More A well-designed chart can be one of the most persuasive... Read More When I started my coaching practice I believed that I... Read More One of the most essential things to successful networking is... Read More "Try not to become a man of success but rather... Read More If you've got a mailing list of at least a... Read More What Really Makes Your Postcard Mailing Successful? The biggest single... Read More Recently, I stopped by a new car wash in my... Read More A consultant new in the city asked me how I... Read More Whether you are already running your own business, or still... Read More I just collected my mail. As usual, more than 80%... Read More
Cheap Domain Names
Telemarketers Dont Like Them? Heres An Idea For Ya!
10 Tips For Packaging That Sells Products To Boomers
Guerrilla Marketing in Action
Guerilla Marketing Lesson 2: Why Do People Call Me?
Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline
In Sickness And In Health
Hermey Wants To Be A Dentist
Do You Get Attention With Your 30-Second Introduction?
How to Save Time and Achieve More by Creating High-Leverage Marketing Assets
What Are Focus Groups & How Do They Work?
Online Mentorship Programs: Cash in on Your Expertise
Marketing Planning - Preparation and Accountability
How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6
Why Direct Mail Advertising Works And How To Lower Your Costs
Make Out Marketing
Creating Great Charts for Persuasive Trade Show Presentations
Who is Your Perfect Client
Developing a Contact List- Part One
10 Tips to Grow Your Business Plain & Simple
Insiders Secret to Selling Mailing Lists
How to Really Get Your Customers
The Added Effectiveness of Promotional Products in Your Marketing Plan
Create Your Own Rumors
Attracting Clients With Ease
Is Most Marketing by Small Businesses KILLING THEM?
Everything you do - or don't do sends a message... Read More
You enjoy what you do. In fact, you love your... Read More
If the promotional items you give out end up in... Read More
In the world of business, marketing is often conveyed as... Read More
I'm reading Seth Godin's Permission Marketing and he brings up... Read More
Most B2B marketers spend a great deal of time analyzing... Read More
The key to success in any business relies a large... Read More
As a small business owner, you must always explore creative... Read More
How smart is your marketing? Do you follow the crowd... Read More
"Make money for taking surveys"," Cash for your opinion", "Make... Read More
The most crucial aspect of having a high response rate... Read More
"My clients can't afford higher rates."When more than 330 business... Read More
So, you want to know what your competitors are up... Read More
Have you ever sat down to write a sales letter... Read More
With the increased challenges that all companies are faced with,... Read More
The best way for someone to hang on to a... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
So, you´ve been around for a while, and maybe even... Read More
I don't mean you, I mean the YOU that is... Read More
Are your direct mail response rates lower than you expect?... Read More
The whole idea of Niche Marketing is exciting! The possibilities... Read More
In the last issue we looked at 5 reasons why... Read More
First, some background on today's topic. I've had a terrible... Read More
The challenge in business-to-business direct mail is knowing where to... Read More
The world is full... Read More
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