I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Websites For Sale Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More Anybody that frequents shopping malls are familiar with the bar... Read More Things have to change. Cross selling is not going to... Read More Most people mistakenly assume that when you talk about marketing,... Read More I would like to introduce you to one of my... Read More There's a saying that half of all marketing efforts are... Read More The other day I received an e-mail from an internet... Read More Here are 7 simple marketing tips to help you boost... Read More Are you looking to erase your debt, buy that new... Read More We all know the importance of marketing to increase sales... Read More The profits of a business are totally dependent on marketing.... Read More To prevent the risks of a promotion campaign for our... Read More The most crucial aspect of having a high response rate... Read More One key discipline of successful direct marketing has been to... Read More Each of these 11 marketing tips is based on a... Read More In business we have a number of ways or tools... Read More Want a big boost in response and quick sales from... Read More You want your prospect to make the decision to buy... Read More A white paper on how companies should analyse customer data... Read More The buzzword these days is "relationship" marketing. Just what is... Read More Whether you market online or offline, you already know the... Read More Referrals are an extension of Networking. If people like you... Read More What if there were things you could start doing now... Read More "Both the market and the distributive channel are often more... Read More You can use great design and copy to get a... Read More
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Bob called last week from Phoenix, Arizona with some stunning... Read More
One key discipline of successful direct marketing has been to... Read More
I step outside my back door and look at some... Read More
I recently drove by a business that had a sign... Read More
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Sponsorship is the fastest growing form of marketing in the... Read More
While I am not talking about the movie "Matrix", you... Read More
Want to get Better at your Marketing today?For many service... Read More
Marketing calendars are used by many businesses to help keep... Read More
Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More
As discussed in part 1 of this article, "Your Private... Read More
You enjoy what you do. In fact, you love your... Read More
'Word of Mouth' is still one of the most effectivemarketing... Read More
It is well known that Thomas Edison was an inventor,... Read More
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Do you have a website? A Web Newsletter? A mailing... Read More
I'm constantly amazed by all of the media reps from... Read More
In Part 1 of this article, "Resistances to Marketing a... Read More
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People are making a fortune on pamphlets. If you go... Read More
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With so much money invested on innefective advertising, it's time... Read More
Peek a Boo - We See YouDoes your company have... Read More
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